The social media industry is barely over a decade old, but has made a tremendous impact on the modern business landscape. According to CeBIT, 80% of business executives feel that social media plays a crucial role in growing their brands. Facebook is obviously the most popular social networking site, but LinkedIn is also a great platform to take advantage of.

Why is LinkedIn Such a Great Site?

While Facebook is known for being a great site for building social connections, LinkedIn focuses on professional networking. The company claims to have over 400 million users. There are a number of reasons LinkedIn is a great networking site for B2B companies,.

Free Publicity for Your New Products

Research from Marketing Tech Blog shows that one of the five biggest reasons people follow brands on social media is to learn about new product updates. You can generate a lot of exposure for your new products by developing a strong base of followers on LinkedIn.

Cultivate Your Expert Branding Strategy

Many experts read LinkedIn posts from their colleagues to better understand the changes affecting the industry. Sharing content on LinkedIn can be a powerful way to engage your peers and customers to nurture your reputation as an industry expert.

Find Top Talent

LinkedIn is an excellent website for finding talented employees. Approximately 94% of recruiters are active on LinkedIn, which shows its effectiveness for acquiring talent. If you are a SME and still building your company’s reputation, then establishing a presence on LinkedIn can be a great recruiting platform.

Maintain Strong Relationships with Customers

You are probably already familiar with the 80/20 rule – 80% of your business comes from 20% of your customers. Maintaining a strong relationship with your best customers is key to your brand’s long-term success. LinkedIn is a great way to keep in touch with your customers.

Generate High Quality Leads

While Facebook may have a large volume of users, it isn’t responsible for generating the majority of leads for businesses. LinkedIn claims they are responsible for 80% of all social media leads.

Your website is the hub of your social networking strategy. You will want to drive targeted traffic to your site to generate leads. LinkedIn can be a great inbound marketing tool for referring prospective customers with minimal effort.