The social media industry is barely over a decade old, but has made a tremendous impact on the modern business landscape. According to CeBIT, 80% of business executives feel that social media plays a crucial role in growing their brands. Facebook is obviously the most popular social networking site, but LinkedIn is also a great platform to take advantage of. Read more

If you want to reach your target audience and provide them with something worth sharing, you need to create compelling, useful content and manage its use aggressively. Google’s SEO guide states that providing high-quality content is the single most important thing you can do for your website. Read more

If you are like many entrepreneurs, you are still making your resolutions for the New Year. What can you do to get your business off on the right foot for 2016? One idea you probably haven’t considered is a marketing audit.

What is a Marketing Audit?

A marketing audit is a detailed analysis of a company’s marketing department and strategy. The audit focuses on identifying areas of weakness and new opportunities.

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